Services
Import, storage and route to market
Four services that can be taken together as a full distribution agreement, or separately as logistics support for a brand already trading in Egypt.
Distribution & route to market
Nationwide distribution through our own sales force, with defined coverage by channel and governorate.
- Van sales and pre-sales routes
- Listing and negotiation with retail chains
- Price and promotion execution
- Monthly sell-out reporting
Warehousing & cold chain
Storage in Cairo with segregated areas for ambient, chilled and temperature-sensitive lines.
- Racked ambient and chilled storage
- First-expiry-first-out stock rotation
- Batch and expiry tracking
- Pick, pack and case consolidation
Import & logistics
Clearance and inland transport, from the port of arrival to our warehouse and on to the customer.
- Import documentation and customs clearance
- Labelling to Egyptian requirements
- Owned delivery fleet
- Scheduled and on-demand deliveries
Merchandising & activation
In-store work that keeps the brand visible after the delivery is signed for.
- Shelf placement and planogram compliance
- Display and secondary placement
- In-store promoters for launches
- Market feedback and competitor pricing
How we work
From brief to shelf
Range, pricing and channel fit reviewed against the Egyptian market.
Territory, targets, coverage and commercial terms are documented.
Clearance, labelling and inbound to the Cairo warehouse.
Listing, route execution and merchandising by channel.
Sell-in, sell-out and stock cover reported back monthly.